A New Take On Product Market Fit

Dan Sperring •

Today most revenue leaders think about Product Market Fit (PMF) as something the founders search for during the inception of the company.

We operate scale-up SaaS companies as if PMF is static.  Once we “find it”, we act as if we have PMF in perpetuity.

Having had over 200 versions of this discussion with CMOs, CROs, and CFOs -100% agree that markets are dynamic and our PMF is constantly changing.

Examples

  1. New competitors enter the market

  2. We launch new features

  3. We change pricing and packaging

  4. New buyer personas emerge

Despite everyone being in agreement that PMF is dynamic, there is not a single company that I’m aware of that is attempting to measure PMF and optimize it.

Now more than ever, there is a greater focus on capital-efficient growth.  📈

The path? Start by measuring product market fit at the segment level.  Once you start measuring, you can optimize and improve it over time. 💪

Let us know if we can help!