ICP-Powered Target Accounts Sales & Marketing Will Both Love

The AlignICP platform unlocks B2B SaaS customer data to build data-driven ideal customer profiles (ICPs) to power your account-based GTM

Data-driven ICP Segment Discovery

How to create leads that convert to more sales-accepted opportunities and open pipeline?

Ongoing Benefits: ICP Powered GTM Motion

Leverage your data-driven ICP segments to improve your holistic GTM execution - from improving ABM campaign engagement to improving conversion rates to reducing churn and increasing your ICP customer mix.
ICP Powered GTM Motion Phases

  • phase 1
    ‍ICP Discovery, GTM Alignment & Measurement Framework

    Discover your best performing segments and get alignment from sales, marketing, product, and customer success.

  •  phase 2
    ‍Increased Awareness & Sales Accepted Opportunities

    Create better quality leads with pinpoint ICP segmentation and targeting.  ICP definitions are predefined and mutually agreed upon.

  • phase 3
    ‍Improved New Logo Win Rate & ASP

    Focus drives improved execution. Marketing is empowered to create better messaging and playbooks. Sales receives marketing aircover on the most important accounts.

  •  phase 4
    ‍Reduced Churn & Improved Expansion

    The target account list is derived from customers with the greatest propensity to renew and expand.

  • phase 5
    Unlocking Adjacent Markets/Expand TAM

    Discover existing customer segments that are exhibiting signs of strong fit.  Conduct experiments to unlock new ICP segments to fuel your next round of growth.

Unify sales & marketing with data-driven ICPs

Unlock your best performing segments with AI

Automate the research and analysis of your customer data to discover the high-value segments to use in your target account go-to-market campaigns.

AI Segmentation Engine

With a multidimensional analysis that leverages ML models, we unlock customer insights and surface data-driven ICPs and their shared attributes.

Centralize GTM target account lists

Boost ABM engagement and conversions while spending less. Build trust with sales by aligning on the target accounts to focus your resources.

Target CRM account selection

Improve target account selection accuracy with AlignICP's Fit Score and look-alike models to identify top-performing segments. Reduce CRM data noise, align sales, and power ABM campaigns with accounts that match your best-performing ICP segments.

Quantify your ICP Segment GTM

Quickly demonstrate the lift of campaign performance. Measure and optimize your ABM campaign performance.

Comprehensive ABM GTM Reporting

Continuously measure account-based GTM performance against historical benchmarks and segment cohorts (ICP vs non-ICP). Assess segment conversion rates by stage and more.

ICP-powered GTM Value

Focus your GTM teams on high-value target accounts while operationalizing key business metrics like CLV, NRR, and CAC.

  •  ❶ ICP Discovery

    Unlock ICP insights with our next-gen multidimensional ML analysis of customer data and business metrics.

  •  ❷ GTM Target Account List

    Using ICP Segments, Sales and Marketing align on target segments, while AlignICP tags CRM accounts to unify the GTM.

  •  ❸ GTM Execution

    Sales focuses outbound prospecting on ICP Segments, Marketing focuses DG and ABM on GTM. Sales incentives to help ensure focus.

  •  ❹ Measure ICP Performance

    Track GTM execution and funnel performance at an ICP segment level to tune and optimize.

  •  ❺ Broad Organizational Value

    CS and Product can leverage ICP insights and GTM focus to prioritize product and customer support requests.

Cross-Functional Value

Marketing

  • Improved content
  • Focussed Demand Gen
  • Efficiency &  ROI

Sales

  • Smarter territory planning
  • Better lead quality
  • GTM alignment

CEO

  • Improved GTM execution
  • Greater LTV:CAC  
  • Aligned sales & marketing

What our  customers
say about AlignICP

“Align was instrumental in helping us zero in on our best-fit customers, which we are using to hone our demand campaigns, as well as identify adjacent markets for growth.”

Bill Schneider
VP of Product Marketing at SheerID

"AlignICP has given us a clearer view of our top-performing ICPs by calculating and integrating key business metrics like customer lifetime value (CLV) and net revenue retention (NRR) into our GTM strategy. Previously, we relied on proprietary account scoring from won/loss data, but AlignICP's multi-dimensional analysis has improved our ability and confidence to prioritize target accounts and uncover market pricing opportunities. These insights are helping shape our 2025 GTM plans with confidence."

Eric Glass
Sr. Dir. SEs & Product Enablement at CallRevu

“Align quantified the ICP trends that we were feeling within the business which gave us more confidence in our overall strategy.”

Jacob Winkler
CMO at Brandlive