Align Sales and Marketing with Unified, Data-Backed Target Accounts
Unlock your customer data to build data-driven ideal customer profiles (ICPs) to power your account-based GTM
How to create leads that convert to more sales-accepted opportunities and open pipeline?
ICPs are often based on intuition and defined infrequently, neglecting valuable customer data and Sales involvement.
Inaccurate segments lead to wasted GTM spend and challenges aligning marketing programs and sales.
Companies find it challenging to measure the effectiveness of their account-based go-to-market strategies.
Unify sales & marketing with data-driven ICPs
Unlock your best performing segments with AI
Automate the research and analysis of your customer data to discover the high-value segments to use in your target account go-to-market campaigns.
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AI Segmentation Engine
With a multidimensional analysis that leverages ML models, we unlock customer insights and surface data-driven ICPs and their shared attributes.
Centralize GTM target account lists
Boost ABM engagement and conversions while spending less. Build trust with sales by aligning on the target accounts to focus your resources.
Target CRM account selection
Improve target account selection accuracy with AlignICP's Fit Score and look-alike models to identify top-performing segments. Reduce CRM data noise, align sales, and power ABM campaigns with accounts that match your best-performing ICP segments.
Quantify your ICP Segment GTM
Quickly demonstrate the lift of campaign performance. Measure and optimize your ABM campaign performance.
Comprehensive ABM GTM Reporting
Continuously measure account-based GTM performance against historical benchmarks and segment cohorts (ICP vs non-ICP). Assess segment conversion rates by stage and more.
ICP-powered GTM Value
❶ ICP Discovery
Unlock ICP insights with our next-gen multidimensional ML analysis of customer data and business metrics.
❷ GTM Target Account List
Using ICP Segments, Sales and Marketing align on target segments, while AlignICP tags CRM accounts to unify the GTM.
❸ GTM Execution
Sales focuses outbound prospecting on ICP Segments, Marketing focuses DG and ABM on GTM. Sales incentives to help ensure focus.
❹ Measure ICP Performance
Track GTM execution and funnel performance at an ICP segment level to tune and optimize.
❺ Broad Organizational Value
CS and Product can leverage ICP insights and GTM focus to prioritize product and customer support requests.
Cross-Functional Value
Marketing
- Improved content
- Focussed Demand Gen
- Efficiency & ROI
Sales
- Better lead quality
- Improved win rates
- GTM alignment
RevOps
- Precision segments
- Predictable & efficient growth
- Aligned sales & marketing
What our customers
say about AlignICP
“Align was instrumental in helping us zero in on our best-fit customers, which we are using to hone our demand campaigns, as well as identify adjacent markets for growth.”
"AlignICP has given us a clearer view of our top-performing ICPs by calculating and integrating key business metrics like customer lifetime value (CLV) and net revenue retention (NRR) into our GTM strategy. Previously, we relied on proprietary account scoring from won/loss data, but AlignICP's multi-dimensional analysis has improved our ability and confidence to prioritize target accounts and uncover market pricing opportunities. These insights are helping shape our 2025 GTM plans with confidence."
“Align quantified the ICP trends that we were feeling within the business which gave us more confidence in our overall strategy.”
