ICP-Powered GTM Insights

Articles & Resources

CAPDB Software

Are you working on a customer and prospect database project (CAPDB) in spreadsheets? Move beyond manual, episodic work and explore what Align Software can do for you.

October 28, 2024

Articles

October 27, 2025

Not All Buyer Signals Are Created Equal: Here's What Actually Matters for defining ICPs

Most ICP frameworks mix up targeting, qualification, and timing signals—leading to wasted spend and misalignment. AlignICP helps you define ICPs using real performance data, so you focus on the accounts that actually convert and grow..

Articles

October 20, 2025

AI is Reshaping GTM—But Most Teams Aren’t Ready for What Comes First

Why Dynamic ICPs Are the Antidote -- A dynamic ICP changes everything. Instead of being a static document, it becomes a living intelligence layer—constantly analyzing where retention is strongest, where LTV is highest, and where expansion potential is untapped.

Articles

September 21, 2025

The Unseen ICP: How Sysdig & Inverta Unlocked Growth by Looking Beyond the Usual Metrics

Sysdig worked with Inverta, their ABM agency, and AlignICP, an AI-powered ICP segmentation software solution, to redefine their ICP strategy—focusing on retention, NRR, and deal quality to drive a 36% increase in opportunity size.

Articles

July 24, 2025

Why GTM Alignment Starts with a Shared ICP? And How RevOps Can Lead It

Misalignment across Sales, Marketing, and CS leads to inefficiency, wasted spend, and stalled growth. This post unpacks why GTM alignment must start with a shared, data-driven ICP—and how RevOps can lead by unlocking customer data tied to outcomes like LTV and churn. The result is smarter segmentation and a GTM engine built for clarity and scale.