Articles
July 24, 2025
Why GTM Alignment Starts with a Shared ICP? And How RevOps Can Lead It
Misalignment across Sales, Marketing, and CS leads to inefficiency, wasted spend, and stalled growth. This post unpacks why GTM alignment must start with a shared, data-driven ICP—and how RevOps can lead by unlocking customer data tied to outcomes like LTV and churn. The result is smarter segmentation and a GTM engine built for clarity and scale.
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