ICP-Powered GTM Insights

Articles & Resources

CAPDB Software

Are you working on a customer and prospect database project (CAPDB) in spreadsheets? Move beyond manual, episodic work and explore what Align Software can do for you.

October 28, 2024

Articles

September 21, 2025

The Unseen ICP: How Sysdig & Inverta Unlocked Growth by Looking Beyond the Usual Metrics

Sysdig worked with Inverta, their ABM agency, and AlignICP, an AI-powered ICP segmentation software solution, to redefine their ICP strategy—focusing on retention, NRR, and deal quality to drive a 36% increase in opportunity size.

Articles

July 24, 2025

Why GTM Alignment Starts with a Shared ICP? And How RevOps Can Lead It

Misalignment across Sales, Marketing, and CS leads to inefficiency, wasted spend, and stalled growth. This post unpacks why GTM alignment must start with a shared, data-driven ICP—and how RevOps can lead by unlocking customer data tied to outcomes like LTV and churn. The result is smarter segmentation and a GTM engine built for clarity and scale.

Articles

July 14, 2025

What’s Holding RevOps Back? Top 4 Insights from LinkedIn + AI

We used ChatGPT, Copilot, and Gemini to analyze LinkedIn posts from RevOps Directors and VPs over the past year. The focus: understand what’s really slowing down segmentation, targeting, and ICP development.

Articles

May 19, 2025

Your Decentralized GTM Is Quietly Killing Growth

The biggest threat to your revenue engine isn’t your competitors—it’s your decentralized GTM. Your GTM is a system. The more compartmentalized and siloed, the more complexity and executional risk. Dig in to learn how to solve this with a unified GTM strategy.