Mark Roberge wrote “The Science of Scaling”, which I believe is one of the most profound pieces of business thought leadership since Clayton Christensen wrote The Innovator’s Dilemma.
What are the common signs of Drift? Depending on where you sit in the organization—sales, marketing, product, etc .. There are signs. There is a tension to Drift—a feeling of rushing somewhere (speed).
We all hear stories—the dream come true, the Unicorn of the market. While I was leading customer success a few years ago, I interviewed at one of these companies.