Align helps marketing teams select the right accounts to maximize future revenue growth rates.
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“Align was instrumental in helping us zero in on our best-fit customers, which we are using to hone our demand campaigns, as well as identify adjacent markets for growth.”
"AlignICP has given us a clearer view of our top-performing ICPs by calculating and integrating key business metrics like customer lifetime value (CLV) and net revenue retention (NRR) into our GTM strategy. Previously, we relied on proprietary account scoring from won/loss data, but AlignICP's multi-dimensional analysis has improved our ability and confidence to prioritize target accounts and uncover market pricing opportunities. These insights are helping shape our 2025 GTM plans with confidence."
“Align quantified the ICP trends that we were feeling within the business which gave us more confidence in our overall strategy.”
