Identify, Prioritize, and Activate Your Best Target Accounts for ABM

Discover your best customer segments for ABM using AI

Boost ABM engagement and conversions while spending less

Measure and optimize your ABM campaign performance

Focus your GTM efforts on target accounts with the most potential.

Build trust with sales by aligning on the ABM target accounts to go after.

Move from once a year, guessed ICPs to quantified ICPs.

AI Segmentation Engine

Use our next-gen multidimensional ML analysis to unlock insights from your customer data.

Use our next-gen multidimensional ML analysis to unlock insights from your customer data.
Prioritize customers based on lifetime value, growth or other key strategic business KPIs.
Side-by-side comparative ABM segment performance analysis.
Understand the shared attributes of your best-performing customer segments -- no black boxes here!

Target Account Selection & CRM Enrichment

Take ownership of your target account selection by adding accounts that map to AlignICPs's Fit Score.

Look-alike models identify new target prospects for your CRM, centralizing your target account list.
Power your ABM campaigns with confidence and easy-to-achieve personalization.
Look-alike models identify new target prospects for your CRM, centralizing your target account list.
Reduce CRM data enrichment noise and help align sales with a target account list no one can debate.

Comprehensive ABM Performance Reporting

Continuously measure the performance of your ABM campaigns and compare them to historical benchmarks.

Target your ABM spending more effectively to maximize account engagement and improve quality leads.
Use historical funnel analytics to identify trends and patterns in specific segments, enabling more precise targeting.
ICP pipeline and customer mix over time to help you monitor your execution.
Discover funnel stages that are working or need attention.

Frequently Asked Questions (FAQ)

So, what else should I know?

Why Reinvent the Wheel? Leave it to the Experts.

Building a data-driven Ideal Customer Profile (ICP) from scratch takes time and resources for a one-off effort. Save both using AlignICP to streamline and operationalize the process to power your Account-Based Marketing (ABM) and Go-to-Market (GTM) efforts. We’ve been focused exclusively on solving this problem at scale, so free up your time and resources on other critical marketing priorities and winning your category.

A Single Data Point Can Distort; Multiple Points Provide Clarity.

Unlike in-house or other sales target list-focused products, AlignICP captures, generates, and uses strategic business KPIs beyond "win rates" for analysis. The AlignICP Segmentation Engine and Fit Score analyze multiple data sets, including but not limited to NPS, Net Revenue Retention Rate (NRR), and Customer Lifetime Value.

Are You Concerned About Data Quality? No Worries!

We have a solution for that. We are surgical about the data we need for our calculated measures and analysis. We leverage operational data from your CRM and other high-value sources to create the KPIs we use to power our analytics. We have years of experience helping companies quickly normalize the required unstructured data set.

We Aren't a Black Box AI Solution; We're Transparent.

Many platforms obscure data and logic, locking you into a black box, but you need complete transparency to understand precisely why accounts are in the purchase stage with clear explanations. AlignICP's AI-powered ICP Segment Engine surfaces shared attributes and insights about your highest-value ICP segments. Our dynamic reporting empowers you to execute comparative segments and attribute funnel performance scenarios.

From One-off to Ongoing; Drive Intentional and Predictable Growth.

Most ICP research is based on high-level, qualitative assumptions and typically lives in a static SKO slide deck or intranet page. As a result, they're primarily ignored and need to be operationalized. In addition to the above value, AlignICP provides out-of-the-box operational ICP reports that measure ICP customer segment mix and ICP pipeline mix visibility.