What if you could focus your GTM on only the accounts and contacts that mattered? ❓
- Would your CRM have over 30K accounts?
- Would your CRM have over 600K contacts?
When we look at our client’s CRMs, we often see over 60 contacts associated with a single account. 🤯
Yet, when we look at the buying committe associated with the opportunity, typically we see three or four people involved in making the purchase decision.
Meanwhile, most of the people involved in the purchase decision are usually added by the AE/AM/CSM.
Outside of the immediate cost saving associated with data enrichment, couldn’t focus also help run better campaigns that hit harder and convert at higher rates? 💪
Imagine only enriching accounts that help grow your business? Shouldn’t we be adding accounts that positively impact our win rates, net retention, and CLV? 📈
Join us in driving down customer acquisition cost by focusing on accounts that perform the best on the right side of the bowtie. Let us know if we can help!
