How To Get More Value From ABM Platforms

June 17, 2024
Dan Sperring
How To Get More Value From ABM Platforms

As you're building your target account list, what if you knew which accounts were least likely to churn and most likely to grow? And you knew the right time to prospect into them? Could you run better campaigns?

We believe so, and we have an example of how we are helping demand gen teams get more value from their ABM platforms like 6Sense.

This new focus translates into a much better GTM strategy.

  1. Content becomes more relevant and on target boosting engagement
  2. Sellers are better equipped to have more meaningful conversations that build trust and help advance opportunities
  3. The product turns customers into raving fans and our sales partners love us for creating better quality leads

The funnel comparison below (from our product) highlights actual client data that demonstrates the benefits of what’s possible with this improved focus. We’re all about helping marketers unlock the promise of ABM.