Although her consulting firm offered various services, she was disappointed to find out that Align Software was automating customer and prospect database (CAPDB) analysis.
Why? Because today, these are six to eight week consulting engagements. She viewed our software as competitive. Although I understand her perspective, doesn’t it make sense that computers would be better at finding trends within customer data than humans?
Over the last several years, a cumulation of events has made this possible.
- Middleware providers simplify connecting to martech software applications to ingest customer data.
- Data enrichment APIs allow us to append over 150 segment attributes with as little as a domain name.
- Artificial intelligence makes applying statistical models to customer data easier than ever.
Imagine a day when finance, marketing, sales, and customer success operate as an aligned team with a singular focus on accounts that renew, expand, and drive inbound. The future is bright my friends! Contact us to learn more!
