Are you working on a customer and prospect database project (CAPDB) in spreadsheets?
The process of figuring out the attributes of your best-fit customers is a guessing game today. Even if you can pull data from various locations, unify the information, and start looking for patterns, the analysis output is a Rubix cube of conflicting signals.
We’ve had discussions with over 200 people working on these projects, and here are the common challenges:
- Although we completed the analysis, we don’t know if our findings are statistically significant and therefore accurate. We still feel like we are guessing at our ICPs post-analysis.
- How do we operationalize the insights to drive change within our business?
- What percentage of our customers are representative of our ICPs? Leads?
Align Software automates ideal customer profile analysis and helps revenue teams focus on acquiring customers that renew, expand, and drive inbound.
Contact us to learn more!
