ICP-Powered GTM Insights

Articles & Resources

CAPDB Software
Articles

CAPDB Software

Are you working on a customer and prospect database project (CAPDB) in spreadsheets? Move beyond manual, episodic work and explore what Align Software can do for you.

October 28, 2024
Articles
June 29, 2020

Net Revenue Retention: Your Complete Guide

In this post, we provide an overview on net revenue retention including an explanation of why various types of retention are important, how to calculate gross and net revenue retention, and suggestions on how to improve net retention.

Net Revenue Retention: Your Complete Guide
Articles
June 29, 2020

The SaaS Metric Almost Everyone Gets Wrong

Sharing our insights into how now is the time to question the traditional “top line” approach towards growing a SaaS company.

The SaaS Metric Almost Everyone Gets Wrong
Articles
June 29, 2020

Predictable Revenue

Predictable Revenue
Articles
June 29, 2020

ICP, ABM, JTBD and Personas

To efficiently grow your company, you need product-market fit, which starts with identifying and knowing the needs of your ideal customer.

ICP, ABM, JTBD and Personas