Bob Garcia

About Bob Garcia

Bob has 30 years of experience in B2C and B2B software. He’s had strategic roles at pioneering software companies like Netscape and Macromedia, and he has spent his last 20 years scaling MarTech innovators like Webtrends, Airship, SurveyMonkey, and Lytics. He has worked in go-to-market leadership roles across marketing, sales, and business development and played strategic roles in 3 exits and 2 IPOs. My GTM superpower is bridging sales and marketing to ensure a unified go-to-market strategy. I love to learn, build, and get my hands on new technologies. As the founding CMO at AlignICP, we’re working to provide B2B SaaS companies with an ICP-Based Operational Layer for GTM to drive efficient account-based GTM.