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CAPDB Software
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CAPDB Software

Are you working on a customer and prospect database project (CAPDB) in spreadsheets? Move beyond manual, episodic work and explore what Align Software can do for you.

October 28, 2024
Articles
February 12, 2024

Why your top 100 prospect list matters!

Great fit customers contribute to our growth in future quarters and fiscals. Poor fit customers....they slow our growth (churn) and force us to build features that do not align with the needs of the greater market.

Why your top 100 prospect list matters!
Articles
February 6, 2024

Are you a revenue leader at a B2B SaaS company?

Before jumping ship to your next role, make sure you understand the strength of product market fit at your next employer.

Are you a revenue leader at a B2B SaaS company?
Articles
February 4, 2024

Is your SaaS a NRR Zombie?

Many companies fall out of product market fit (PMF). Here is a step by step guide to quantify PMF. Understand the strength of PMF by customer segment, and leverage these insights to improve PMF.

Is your SaaS a NRR Zombie?
Articles
January 30, 2024

The widespread problem with our marketing technology ecosystem.

Shouldn’t our martech tools help us acquire customers who have demonstrated a high propensity to pay back our customer acquisition cost (CAC)?

The widespread problem with our marketing technology ecosystem.
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