Articles & Resources

Your Go-To-Market System

We need to start to understand our fit across various customer segments. Once understood, we can prioritize our roadmap and service offering to improve fit for high-value customer segments.

A New Take On Product Market Fit

Most revenue leaders view Product Market Fit (PMF) as something static, but in reality, it's dynamic and should be continuously measured and optimized, especially at the segment level, to ensure long-term growth in today's evolving market.

2023 KeyBanc Survey: 21% Increase In Customer Acquisition Cost

CAPDB Software

Are you working on a customer and prospect database project (CAPDB) in spreadsheets? Move beyond manual, episodic work and explore what Align Software can do for you.