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CAPDB Software
Articles

CAPDB Software

Are you working on a customer and prospect database project (CAPDB) in spreadsheets? Move beyond manual, episodic work and explore what Align Software can do for you.

October 28, 2024
Articles
January 13, 2025

Think you’ve figured out Sales Territory Planning. Think Again.

One area that I see due to be reimagined is sales territory planning. The traditional bottoms-up approach—where individual AEs pick their target prospect accounts—is deeply flawed. A new and better approach powered by driven by data-driven ICP Segments and a unified GTM target account list.

Think you’ve figured out Sales Territory Planning. Think Again.
Articles
December 13, 2024

Think Your ICP Is Right? Think Again.

B2B SaaS ICP segments must use lifetime value as a primary attribute. Move beyond short-term transactional thinking and focus on building long-term, profitable customer relationships.

Think Your ICP Is Right? Think Again.
Articles
November 18, 2024

CLV, more than Win Rates, Must Factor into your ICP Analysis and be your Northstar metric. Here's Why

Using CLV to identify ICPs is significantly more effective than relying solely on win rates because CLV provides a fuller picture of customer impact over time. Learn why

CLV, more than Win Rates, Must Factor into your ICP Analysis and be your Northstar metric. Here's Why
Articles
October 15, 2024

The Annual Planning Process: How To Thrive In 2025!

As we enter the annual planning season, invest extra time in the bottoms up analysis of your business. Doing so will empower to have a better 2025.

The Annual Planning Process: How To Thrive In 2025!