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Market Mapping™

Discover where your best markets actually are.

Where should we actually be selling?

AlignICP Market Mapping™ analyzes your historical revenue data while evaluating recent performance against macro trends. Revenue intelligence combined with market knowledge empowers your teams to create better quality pipeline.

ICP Market Sizing & Consensus — Total CRM 21,240 accounts vs. Total Relevant Market 16,200 accounts ($365.9M TAM), with stacked Ideal (4,200 · $198.8M TAM), Emerging (1,010 · $41.1M TAM), Acceptable (11,000 · $126M TAM), and Avoid (5,030) bands. Callouts highlight starting with reality (21,240 CRM accounts as-is), the aligned outcome ($365.9M addressable, ranked and approved), and stopping the waste (5,030 accounts explicitly excluded from spend).
How It Works

From data to action.

01

Ingest CRM Data

Connect your CRM. We read your deal history — won, lost, expanded, churned.

02

Segment Discovery

AI identifies natural segments in your revenue data.

03

Revenue Validation

Each segment scored against actual revenue outcomes.

04

Priority Ranking

Segments ranked by LTV, ASP, win rate, and expansion potential.

05

Team Alignment

GTM leaders independently validate — revealing consensus and gaps.

What You See

Intelligence you can act on.

New Business Open Pipeline Composition dashboard showing current coverage, projected attainment shortfall, and segment-level pipeline breakdown across Ideal, Emerging, Acceptable, and Avoid tiers
Capabilities

Built for enterprise scale.

Segment Discovery Engine

AI-powered identification of natural market segments from your revenue history.

Multi-Dimensional Scoring

Score segments across LTV, ASP, win rate, deal velocity, and expansion rate.

Revenue Attribution

See exactly which segments drive the most revenue and why.

Firmographic Enrichment

Enrich segments with industry, size, geography, and technographic data.

TAM/SAM/SOM Analysis

Understand total addressable market at the segment level, not just the company level.

Visual Market Maps

Interactive visualizations that make segment intelligence accessible to every GTM leader.

Customer Result
0%

increased bookings after Market Mapping

Market Mapping showed us we were spreading our GTM budget across segments that looked similar but had 4x different LTV. The reallocation was immediate.
Michael Newman

Michael Newman

VP Growth Marketing, Yooz

Integrations

Connects to your stack.

SalesforceCRM
HubSpotCRM
Microsoft DynamicsCRM
NetSuiteERP
SnowflakeData Warehouse
Clay.comEnrichment
ZoomInfoEnrichment
6senseABM
DemandbaseABM

See what your data reveals.

GTM is a team sport. Discover if your marketing, sales, product, and customer success teams are focused on the same targets.

10 minutes
No CRM integration required
Free for 5 leaders