Know which accounts are most likely to convert.
Which accounts should my team actually pursue?
Target & Activate uses validated ICP intelligence to identify and score accounts by their likelihood to convert, expand, and retain. Every account is ranked by real revenue patterns and factors in macroeconomic trends.
From data to action.
ICP Foundation
Start from validated Market Mapping segments.
Account Matching
Match accounts against ICP segment profiles.
Scoring Engine
Score every account on fit, propensity, and timing.
Prioritized Lists
Ranked account lists for every GTM motion.
Stack Push
Push qualified accounts into CRM, ABM, and sales tools.
Intelligence you can act on.
Built for enterprise scale.
ICP-Based Scoring
Score accounts against validated ICP segments, not generic firmographic rules.
Revenue-Pattern Matching
Identify accounts that look like your best customers based on actual deal history.
Multi-Motion Prioritization
Separate ranked lists for acquisition, expansion, and retention motions.
AI Recommendations
AI surfaces accounts you wouldn't have found with manual list-building.
CRM Enrichment
Push ICP scores and segment tags directly into your CRM records.
Pipeline Forecasting
Predict pipeline quality based on ICP alignment of accounts in each stage.
increase in SAOs
“We went from a broad target list to a focused, ICP-validated account set. The pipeline quality improvement was immediate and measurable.”
Eric Glass
AVP Product Marketing, CallRevu
Connects to your stack.
See what your data reveals.
GTM is a team sport. Discover if your marketing, sales, product, and customer success teams are focused on the same targets.